I am an SEO A Photographer
With my experience, I realised the content that ranks best is not necessarily the most technically perfect; it’s the most human.
For 14 years, I’ve helped brands rank on Google through technical SEO, content strategy, and AI search optimization. I’ve also spent years documenting life on Cape Town’s streets as a professional photographer
Most consultants do one or the other. I do both, because modern visibility requires both: algorithmic reach (SEO) and human connection (visual storytelling).
If you can be found but not remembered, you’re wasting traffic. If you’re memorable but invisible, you’re wasting talent. I fix both.
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Outside the digital realm, I’m a passionate street and church photographer. For years, I’ve been capturing authentic urban moments through my long-running project The Streets Photographed—revealing the raw beauty, juxtaposition, and humanity of city life.
Armed with FujiFilm gear and a relentless eye for candid storytelling, I document unguarded moments and authentic human interaction. My work focuses on Cape Town’s streets—I have access to visual content and perspectives that no New York or London competitor can replicate. Cape Town is my differentiator.
My photography work is available through:
- Fine art prints – Limited edition prints for collectors and interior designers
- Stock photography – Adobe Stock, Lightstock, Alamy (serving brands globally)
- Commercial photography – Brand storytelling, architectural documentation, visual content strategy
I don’t just take photos. I understand image SEO, visual content strategy, and how to make photography rank in search engines—because I’ve been optimizing images for algorithms for 14 years.
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For over 14 years, I’ve been translating complex data into clear, actionable strategies that drive business growth. Today, as a Senior SEO & AI Executive at MCM Digital, I lead organic search programs end-to-end for enterprise clients.
Technical audits & zero-downtime migrations – Led a major South African property portal migration that drove a 28% uplift in organic sessions in just 60 days.
Large-scale content architectures & keyword strategies – Building topic clusters, content roadmaps, and information architecture that scales.
GEO & AI search optimization – I specialize in Generative Engine Optimization (GEO), helping brands get cited by ChatGPT, Perplexity, and Google AI Overviews. This is the future of search visibility, and most consultants are years behind.
Conversion rate optimization – Traffic means nothing if it doesn’t convert. I run systematic CRO experiments to turn visitors into customers.
I’ve built and mentored SEO teams, scaled revenue from zero to $900,000/year within two years (on track for seven figures), and formalized reporting frameworks that turn raw analytics into executive-level insights. I thrive on solving tough technical challenges—JavaScript rendering conflicts, orphan-page clusters, international SEO at scale—and aligning cross-functional teams around a shared vision.
