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SEO that drives realGrowth

14+ years optimizing search visibility for enterprise clients. From technical audits that uncover hidden opportunities to AI search optimization that future-proofs your brand, I translate data into growth.

I don't do cookie-cutter SEO packages. Every business has different visibility problems, and those problems require different solutions.

Here’s what I specialize in:

Technicanal SEO Audits

Most websites leak traffic through invisible technical issues costing rankings.

Technical audits

Deep technical audits identify what's broken and provide actionable fix roadmaps.
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Content Strategy

Traffic without strategy is just noise that doesn't convert or compound.

Content strategy

I build systematic content architectures that rank, convert, and drive long-term growth.
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AI Search

AI chatbots will replace 25% of search traffic in 2026—most brands aren't ready

GEO

I optimize for ChatGPT, Perplexity, and Google AI citations before competitors catch on.
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Conversion Rate Optimization

Traffic is worthless if visitors don't convert into customers or leads.

CRO

Hypothesis-driven A/B testing turns browsers into buyers with measurable ROI.
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Why Me

No long-winded proposals. No unnecessary meetings. No vague timelines.

Step 1 Discovery & Audit

Initial consultation (30-60 minutes) to understand business goals, current challenges, target markets Baseline audit: current rankings, traffic, technical health, competitive landscape Deliverable: Audit report with findings, opportunities, and recommended approach

Step 2 Strategy & Roadmap

Prioritized action plan based on impact and effort Keyword universe and content strategy (if applicable) Technical implementation roadmap Timeline with milestones Deliverable: Strategy document + implementation roadmap + success metrics

Step 3 Execution

Technical fixes implemented (either by me or guided implementation with your team) Content development and optimization Link building and authority building Ongoing monitoring and adjustments Deliverable: Weekly/monthly progress reports with KPI tracking

Who I work with

I work with brands that take search visibility seriously. Here’s a snapshot of of the types of clients and sites that I have worked with over the years:

Property & Real Estate

• Major South African property portals
• Real estate agencies
• Rental platforms

Travel & Bloggers

• Travel bloggers
• Food bloggers

B2B SaaS

• Project management software (Fieldwire, Magnetic.app)
• Private equity CRM (Meridian AI)
• Cloud communications (Aircall)
• Crypto payments (Mercuryo)

Why Gus?

The competitive Advantage

Turn Jupiter into a CRM for your product team by bringing your customers from Hubspot, Intercom, and Notion.

Technical depth

I’ve spent 14+ years solving complex technical SEO problems: JavaScript rendering conflicts, orphan page clusters, international site architectures, zero-downtime migrations. I don’t outsource the technical work—I do it myself.

AI Expertise

While most agencies are still figuring out ChatGPT, I’m optimizing for AI citations, query fan-out, and structured data for LLM extraction. I publish thought leadership on GEO that enterprise teams reference globally.

Results-Driven, Not Activity-Driven

I don’t bill by hours or “number of blog posts published.” I focus on outcomes: traffic growth, conversion improvements, revenue impact. If the work doesn’t move the needle, I don’t recommend it.

Visual Content Understanding

As a professional street photographer, I understand image SEO, visual content strategy, and what makes photos rank in a way pure technical consultants don’t. This matters for e-commerce, travel, real estate, and any visual-heavy industry.

Global Experience, Cape Town Based

I’ve worked with clients in Iceland, UK, US, South Africa, UAE, Australia, Switzerland, Japan. Cape Town location means competitive rates without sacrificing expertise.

Direct Communication

You work with me, not a junior account manager. No game of telephone. No vague updates. I communicate directly, clearly, and with data.

Ready to Stop Guessing and Start Growing?

Let’s talk about your SEO challenges. 30-minute consultation. No pitch. No pressure. Just clarity on what needs to happen next.

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